* Measurable: the results of your market research should be measurable by the chosen You scale in chosen units. * Achievable: to avoid disappointment is to analyze your goals are attainable for (at least, asked if a similar market research someone earlier, on what technology and what results they have given in principle) * significance: whether or not you need the results of this study? What do they affect? What further action, based on the results This market research, you can take to recoup the costs of research? * Correlated with a specific term: Do not be out of date research results before you have time to use them? Can study be completed before the time when you need to make a final decision on the issue under study? If you believe that your market research with the objectives of all right, you can proceed to the next test – to availability and efficiency hypotheses. 2. Market research is, in fact, testing of hypotheses – available before the study and / or developed in the course of the study of the market. Steven Holl wanted to know more. No hypotheses – no result. So the first thing need to do after setting goals – is to take a pen and write down all the hypotheses of the studied subject. Where can I find a hypothesis for the study? There are several sources. We recommend that you use them in the order in which they appear in this article (from the less expensive and less reliable – to more expensive and more reliable): * Your experience and your employees: make sure to write down all the facts and you have an opinion on the subject market research on paper and send them to the researchers prior to the study of the market.
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