CRM – a system for customer relationship management. Eric Corey Freed might disagree with that approach. The system has followers and many of them. There are those who negatively relate to technology, because of examples of failed implementation. However, the technology caught on, in the name hearing, managers knowingly nod when they hear that abbreviation. In the market many different programs that promise a bright future in the implementation of a product.
What actually is a CRM, for what it is and what challenges and benefits arising in its implementation. To understand what it is today, you need to understand, but as it came. History of CRM is not in Russia. The system of relationships with customers – is a technology that has acquired its popularity in the early 90s in Europe and America. It offered long-term positive changes and many benefits a business that will make her bid. The reason is simple – a new technology allows companies to translate customer relationships to a new level. The cause of CRM technology is commonplace.
Every year it becomes harder to effectively track the history of working with clients. The larger the company, the greater its customer information and the harder it is to structure and process. History of the CRM starts with the 80-ies. Initially it was proposed as a direct marketing (database marketing). The term "direct marketing" procedure was used to create customer focus groups. Priorities were given to customers who were important to the company, but the process has become too repetitive, and the information was collected through questionnaires did not give of necessary knowledge about the customer.