The future belongs to those who believe in the beauty of their dreams Eleanor Roosevelt overview presents the business scenarios in the present very important features that cannot be ignored by the management if you intend to conquer new markets or remain in those already reached. These features should be analyzed in its scope and impact in order to determine the actions as to deal with them in such a way that it generates benefits and above all, ensure a successful participation. To do this, management must be fully identified with his role, functions that currently require new knowledge, vision and especially identification of opportunities arising in each scenario where you want to act. Words key role, characteristics, skills, behavior, outcomes considerations and scope globalization, increasingly becomes dynamic, engaging with this, aspects which in the case of commercial scenarios have been relevant, in which has led to that competitiveness is a factor taken into account along with everything that encloses, like technology, creativity, innovation, knowledge, trained human resources, finance, productivity, quality, among others. Thanks to this constant proactivity of globalization whose opening manifests itself in the economic scenario of the countries that make up this world, it is necessary that companies in order to participate in them requires a management with very defined characteristics, to ensure that its functions involve to act assertively in a highly dynamic, aggressive, competitiveness that can give way to opportunitiesas well as threats. With regard to this reality that no can evade, more in the Venezuelan case, where, the business sector, both large, medium and small companies face in the present great uncertainty, fears, political, economic instability that has been generated with the management of the present Government, requires a redefinition of management, locate the new challenges and give way to the changes necessary in order to ensure the necessary operability that allows them to not only act successfully onstage turbulent as that facing Venezuela, but in the international.