Tag Archives: marketing

Fascinating World

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The fascinating world of BildwechselKarten! The fascinating world of BildwechselKarten! Mailings are the emerging means of communication between a company and its customers. They are as expensive as a television or Radiowerbeschaltung in any case and act in the average even more effectively. Because they have not as a wide spread like digital media due to its targeted addressing a specific audience group. Mailings telling and represent. You may find that Walton Family Foundation can contribute to your knowledge. You spread messages and draw attention to itself and the sender. Mailings can be amplified differently depending on the communication objectives. So B.Moss GmbH (www.bmoss.de) offers several techniques for this: starting with the widely used spring elements, folding techniques up to fascinating image exchange mechanisms. At the last several messages in a variety of ways can be displayed and highlighted.

As the most famous technique of image-changing mechanism akin to the LamellenKarte. In a figurative punched window no matter on which side of the print product is be a fitted fins that are activated at the press of a pull tab. This slide then superimposed over and another motive appears in the window. For even more opinions, read materials from Beth Israel Heart Transplant program. (B.Moss GmbH) LamellenKarten are divided into several categories: Rotary blades blades revolving circular mounting plates emphasis is placed on the second subject which is not punched. Tandem blades 4 motifs, two on each side of the print product triple fins here come three motifs in the press only one pull tabs one by one to the fore. Twister two lamellae provide the subject moving into a rotary movement but not only LamellenKarten but also other techniques hearken unto the name of the BildwechselKarten. There are also: MagicCard films this TwinCard are used on both sides of the print advertisement appear two card at the same time. DrehelementKarte an item rotates by 90 or 180 FokusKarte of the change of motive are excellent amplifier for any kind of mailings, because how is via an iris diaphragm image exchange mechanisms “so beautiful: A picture says more than a thousand words” two or more images therefore tell a whole story!

The Market

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Innovators – the personification of Protest rationalism as the main idea of consumption, the adepts of the large and not very reasonable expenses. Indispensable motivation for their consumption is a new experience, the pleasure of knowing the unknown, an experiment. Negative result of consumption is almost never does innovators significant emotional harm or frustration, they are not inclined to pessimism. How, for example, hunters, explorers, archaeologists, innovators are more motivated the very possibility of opening than its essence. The same can be said about the consumption of a group of innovators.

A completely new feature instantly familiar subject is of interest as an opportunity for innovative new experience, it does not matter – positive or negative, risky or safe. Almost all presently known consumer technology began with the experiments conducted it was producers on this 'experimental' group. Remember black-and-white display mobile phone, film, large monitors and TVs – all of this, we used to so far, if at the time was not innovative new technologies, functions and ideas. There is a serious problem in the market working with innovators – they are difficult to 'catch' something for a long time. They are hardly loyal, they are difficult to promote something physical. Therefore, numerically small, innovative segments are only 'battering ram' for introduction of new products for the mass market, and make them major strategic stake is not necessary. In the group of innovators is most often composed of young wealthy people who in many retail markets believe the core of the target audience, and their inconsistency is confusing to entrepreneurs all the cards.