Most of us have heard or talked about twitter, facebook, linkedin, etc. They are social networks that are now revolutionizing internet. Why? Because they have opened the way to the participation of the user, which is behind the screen. The user is no longer a mere spectator of the contents but creates them, shares them, the comments and quickly spreads to your contacts and creates a State of opinion or a common posture that is grouped around the walls of the most active users. These networks, contain all kinds of contents, both text, images, audios, videos of all kinds of content, including course architecture, but they are really lost within the marasmus of the social network itself. By our idiosyncrasy architects, are quite individualistic. We are accused, sometimes not without reason, divos go through life, believing us gods and as all God of the Earth, we have received our sunset. The problems that beset us: the lack of orders, unemployment in the profession and the excess of professionals for a single majority task which is the project houses, which now, with the crisis of the national housing bubble and the financial world, is killing the majority of professional studies that currently meager savings at the time of fat cows. What do we do in this regard? In reality very few things are making towards the profession and enhancement of the same society. Proposals are not being from the schools of architecture or from professional schools, nor from the own professional group. Everything boils down to timid proposals for environmental rehabilitation and ecosostenible, not I say that are wrong, is going on the right track but really, does us have stopped to think what are the professional responsibilities we have architects? only the make urban and housing projects? No, of course not. On the other hand, the majority of studies established are stagnant and very few have specialized in niche markets other than some who were to act in times of real estate wealth. Very few have gone abroad, very few know how to monetize your expertise and specialization. And nobody or almost nobody carries out strategic alliances with other colleagues, or rather than competing cooptien (collaborate complementarily with other colleagues and recommended each other against third parties). We continue in our individualism. Any engineer partner (have not seen more diversified profession) you see it everywhere in any professional activity, especially in the enterprise. I would say maliciously, is clear, that there are engineers up in the soup!.! US architects have not been able to put our extensive knowledge in value, in the face of society and say that up to humanistic that we received at the school of architecture, since we have only put emphasis on the task of projecting, project and now concursarrrrrr. Of course, our new medium of dissemination and communication is the internet. On the contrary of what the people create or comes to think, internet is not a mass market, it is a niche market. I.e., requires public objectives very specific when it comes to generating revenue with the sale of products or services as it is in our case. When we have heard about the architects of marketing, niches, target audience? All of these terms sound us Chinese, because our studies have been too humanistic and are perhaps missing something brewing in management of business and marketing and other niceties of the market, the real world of business. Because ultimately, we have to eat as all neighbor’s son. And to eat, our profession, we must know we sell us, we must specialize and highlight us against our competition and we must know to make strategic alliances with other actors that reinforce our image of experts. Therefore, anyone who wants to do business on the internet the first thing you have to ask yourself is what is my target audience? What is my natural market? do you have my market or public does objective sufficient resources? what have I not having my competition? And above all answer a question to our new clients what is there for me? All these questions will help us position ourselves in any discipline or specialty of architecture which really passionate about us and sets us apart from the rest in our natural market. We need a platform that makes architects to generate income with our expertice, that would say the Anglo-Saxons, that aprendarmos to coopetir and working with us, instead of competing, recommending services of others on the platform itself. That these recommendations to third parties at the same time other revenue-generating, for which recommends both recommended. Of course, this new form of exercising the profession, a conversion requires a new awareness about how to do things. Learn to live another lifestyle, different from what we are accustomed to live, where the internet will be protagonist to relate, collaborate with others and even do our business, since it will be possible generate revenue, even when we are resting or on vacation.
The centers of businesses offer the possibility to him of choosing between an ample variety of types of offices, from 10m2 to 120 ms, which confers to this type of services an enormous flexibility to respond to the needs of the companies in the present economy. The main services that usually have the centers of businesses are the following: Services of Virtual Office? Telesecretariado (telephone attention with the name of its company)? Services of Domiciliation of societies? Rent of equipped offices? Rent of rooms of meeting, classrooms of formation? Services of video conference? Fiscal, mercantile advising? Completely furnished offices? Reception and secretaryship the business centers offer the possibility of contracting other services to him as the one of virtual office or domiciliation of societies the initial expenses of a physical office is elevated. A virtual office or to domicile a society will allow to reduce the expenses him, and to allow to carry out the same tasks from a centralized virtual space, thanks to the advances that offer to us communications. It is an economic form but and of geographic mobility, since we did not need to be in the city in which loans our services, since a secretary will pick up the calls, correspondence etc, informandonos of it at any moment. Following our needs we will decide on a model or another one of hiring, having been able to use from the social direction of the business center or commercial direction of its company, to one complete management of the interaction with its clients. Besides these services the business centers offer the possibility of renting to offices or rooms to him of meetings per hours, days, months or years, where it will be able to obtain rooms equipped according to his technological needs of gauging and needs.
The future belongs to those who believe in the beauty of their dreams Eleanor Roosevelt overview presents the business scenarios in the present very important features that cannot be ignored by the management if you intend to conquer new markets or remain in those already reached. These features should be analyzed in its scope and impact in order to determine the actions as to deal with them in such a way that it generates benefits and above all, ensure a successful participation. To do this, management must be fully identified with his role, functions that currently require new knowledge, vision and especially identification of opportunities arising in each scenario where you want to act. Words key role, characteristics, skills, behavior, outcomes considerations and scope globalization, increasingly becomes dynamic, engaging with this, aspects which in the case of commercial scenarios have been relevant, in which has led to that competitiveness is a factor taken into account along with everything that encloses, like technology, creativity, innovation, knowledge, trained human resources, finance, productivity, quality, among others. Thanks to this constant proactivity of globalization whose opening manifests itself in the economic scenario of the countries that make up this world, it is necessary that companies in order to participate in them requires a management with very defined characteristics, to ensure that its functions involve to act assertively in a highly dynamic, aggressive, competitiveness that can give way to opportunitiesas well as threats. With regard to this reality that no can evade, more in the Venezuelan case, where, the business sector, both large, medium and small companies face in the present great uncertainty, fears, political, economic instability that has been generated with the management of the present Government, requires a redefinition of management, locate the new challenges and give way to the changes necessary in order to ensure the necessary operability that allows them to not only act successfully onstage turbulent as that facing Venezuela, but in the international.