Tag Archives: marketing

The Market

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Innovators – the personification of Protest rationalism as the main idea of consumption, the adepts of the large and not very reasonable expenses. Indispensable motivation for their consumption is a new experience, the pleasure of knowing the unknown, an experiment. Negative result of consumption is almost never does innovators significant emotional harm or frustration, they are not inclined to pessimism. How, for example, hunters, explorers, archaeologists, innovators are more motivated the very possibility of opening than its essence. The same can be said about the consumption of a group of innovators.

A completely new feature instantly familiar subject is of interest as an opportunity for innovative new experience, it does not matter – positive or negative, risky or safe. Almost all presently known consumer technology began with the experiments conducted it was producers on this 'experimental' group. Remember black-and-white display mobile phone, film, large monitors and TVs – all of this, we used to so far, if at the time was not innovative new technologies, functions and ideas. There is a serious problem in the market working with innovators – they are difficult to 'catch' something for a long time. They are hardly loyal, they are difficult to promote something physical. Therefore, numerically small, innovative segments are only 'battering ram' for introduction of new products for the mass market, and make them major strategic stake is not necessary. In the group of innovators is most often composed of young wealthy people who in many retail markets believe the core of the target audience, and their inconsistency is confusing to entrepreneurs all the cards.

The Analysis

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Helps us here specialized solutions for organizations of Call-centers. In their composition, as usually includes telecommunications equipment and software. However, in practice not always sufficient to establish and run a Call-center. Not uncommon for the introduction of Call-centers does not improve the situation. As we can see, the problem begins to develop in two directions.

On the one hand requires a technical tool, but on the other side – the business process. Thus, the tasks are clear, and decide they should be consistent. First of all, it is necessary analyze the work of staff with customers and identify bottlenecks. The most common problem is the lack of any statistical information about calls, which complicates the analysis of the situation. This is followed by chaotic "festivities" of calls through the maze of companies from one employee to another with dead-end situations where someone is either busy or no on the spot. On top of the problem still remains unresolved, and by customers and employees, we hear conflicting Explanation. Management of the company at this stage it is necessary to exert maximum efforts will depend on requirements imposed by the functional Call-center capabilities. As we understand it – lack of capacity does not allow us to fully control the situation and the possibility of excessive lead the device to flow cash. The best option selection decisions will be required from a functional and upgradeable to the conservation investment. The features and destination Today's market offers a wide selection, let's define the most common functional and its purpose.