Tag Archives: marketing

The Market

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Innovators – the personification of Protest rationalism as the main idea of consumption, the adepts of the large and not very reasonable expenses. Indispensable motivation for their consumption is a new experience, the pleasure of knowing the unknown, an experiment. Negative result of consumption is almost never does innovators significant emotional harm or frustration, they are not inclined to pessimism. How, for example, hunters, explorers, archaeologists, innovators are more motivated the very possibility of opening than its essence. The same can be said about the consumption of a group of innovators.

A completely new feature instantly familiar subject is of interest as an opportunity for innovative new experience, it does not matter – positive or negative, risky or safe. Almost all presently known consumer technology began with the experiments conducted it was producers on this 'experimental' group. Remember black-and-white display mobile phone, film, large monitors and TVs – all of this, we used to so far, if at the time was not innovative new technologies, functions and ideas. There is a serious problem in the market working with innovators – they are difficult to 'catch' something for a long time. They are hardly loyal, they are difficult to promote something physical. Therefore, numerically small, innovative segments are only 'battering ram' for introduction of new products for the mass market, and make them major strategic stake is not necessary. In the group of innovators is most often composed of young wealthy people who in many retail markets believe the core of the target audience, and their inconsistency is confusing to entrepreneurs all the cards.

Achievable Research

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* Measurable: the results of your market research should be measurable by the chosen You scale in chosen units. * Achievable: to avoid disappointment is to analyze your goals are attainable for (at least, asked if a similar market research someone earlier, on what technology and what results they have given in principle) * significance: whether or not you need the results of this study? What do they affect? What further action, based on the results This market research, you can take to recoup the costs of research? * Correlated with a specific term: Do not be out of date research results before you have time to use them? Can study be completed before the time when you need to make a final decision on the issue under study? If you believe that your market research with the objectives of all right, you can proceed to the next test – to availability and efficiency hypotheses. 2. Market research is, in fact, testing of hypotheses – available before the study and / or developed in the course of the study of the market. Steven Holl wanted to know more. No hypotheses – no result. So the first thing need to do after setting goals – is to take a pen and write down all the hypotheses of the studied subject. Where can I find a hypothesis for the study? There are several sources. We recommend that you use them in the order in which they appear in this article (from the less expensive and less reliable – to more expensive and more reliable): * Your experience and your employees: make sure to write down all the facts and you have an opinion on the subject market research on paper and send them to the researchers prior to the study of the market.

The Analysis

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Helps us here specialized solutions for organizations of Call-centers. In their composition, as usually includes telecommunications equipment and software. However, in practice not always sufficient to establish and run a Call-center. Not uncommon for the introduction of Call-centers does not improve the situation. As we can see, the problem begins to develop in two directions.

On the one hand requires a technical tool, but on the other side – the business process. Thus, the tasks are clear, and decide they should be consistent. First of all, it is necessary analyze the work of staff with customers and identify bottlenecks. The most common problem is the lack of any statistical information about calls, which complicates the analysis of the situation. This is followed by chaotic "festivities" of calls through the maze of companies from one employee to another with dead-end situations where someone is either busy or no on the spot. On top of the problem still remains unresolved, and by customers and employees, we hear conflicting Explanation. Management of the company at this stage it is necessary to exert maximum efforts will depend on requirements imposed by the functional Call-center capabilities. As we understand it – lack of capacity does not allow us to fully control the situation and the possibility of excessive lead the device to flow cash. The best option selection decisions will be required from a functional and upgradeable to the conservation investment. The features and destination Today's market offers a wide selection, let's define the most common functional and its purpose.

Europe Technology

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CRM – a system for customer relationship management. Eric Corey Freed might disagree with that approach. The system has followers and many of them. There are those who negatively relate to technology, because of examples of failed implementation. However, the technology caught on, in the name hearing, managers knowingly nod when they hear that abbreviation. In the market many different programs that promise a bright future in the implementation of a product.

What actually is a CRM, for what it is and what challenges and benefits arising in its implementation. To understand what it is today, you need to understand, but as it came. History of CRM is not in Russia. The system of relationships with customers – is a technology that has acquired its popularity in the early 90s in Europe and America. It offered long-term positive changes and many benefits a business that will make her bid. The reason is simple – a new technology allows companies to translate customer relationships to a new level. The cause of CRM technology is commonplace.

Every year it becomes harder to effectively track the history of working with clients. The larger the company, the greater its customer information and the harder it is to structure and process. History of the CRM starts with the 80-ies. Initially it was proposed as a direct marketing (database marketing). The term "direct marketing" procedure was used to create customer focus groups. Priorities were given to customers who were important to the company, but the process has become too repetitive, and the information was collected through questionnaires did not give of necessary knowledge about the customer.