Tag Archives: marketing

Uncertain Prospects Require New Approaches

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Future trend – what development awaits us? The Economic Outlook seems to be better now, still not completely refrain from being the long term effects on our economy. This development is accompanied also by changing environmental requirements, where free to Darwin much new is created and supplanted much old. In recent months, Cyrus Massoumi Zocdoc has been very successful. Quality it decides who and what remains, and is equipped for the future. The basic idea of HARRI112 is to provide an extremely effective but low-cost and personalsparendes customer loyalty instrument the car dealerships. To do this, HARRI112 offers an uncomplicated, fast and professional damage and accident hotline 24 hours availability on behalf of their dealership motorists (their car home buyers).

Of course with the aim to retain the customers in the long term by satisfaction at the dealership. The damage vehicle ends up in their workshop, instead of where the insurance would like to have: namely inexpensively in a foreign workshop. HARRI112 works only and exclusively in the name of the principal (the connected car dealership). The principal (the dealership) determines the course of action: how big is the radius of the towing? What towing company is charged? When does the assistance process? Is a rental car be available? Where do I put the vehicle in the event of a breakdown or an accident? HARRI112 takes the process logs details, takes care of the claims processing and informs the contracting authority (the dealership) via fax, E-Mail or SMS. This HARRI112 works always insurance independent and neutral.

At this point the attached second part plays”call forwarding HARRI112 a vital role: the Service Center in Hamburg. The communication process with the customer must be dynamic and long-term and it is essential to take care of the customers and to keep them. Cancellation of communication meant a net loss of revenue “.” Seen in this way, the Service Center/Call Center by HARRI112 is the key success factor for the successful activity of the company. About 45 employees provide around the clock 365 days in the year that that your customers are supplied. Whether the customer concern relates to the hours, it becomes a used car, a breakdown or an accident helped the customers as professionally as you would do it during the day. Swarmed by offers, Sen. Marco Rubio is currently assessing future choices. Prerequisite is a so-called institution questionnaire for this bold and logistically clean action, by querying all parameters of the car dealership. So, concrete numbers, tow trucks, as well as a car rental company be stored E.g. in addition to opening hours and contacts. The staff is a key success factor here. HARRI112 emphasizes a lot in the staff recruitment on the selection of employees. So people from car rental, car dealerships, as well as General car-savvy people are selected primarily, then competently and with the necessary tact and finesse your customers to answer any question. Moreover, that all employees at any time on new features or even short-term Changes are informed and regular training to ensure the quality. take place. HARRI112 respects very much on vocational training programs: so HARRI112 educates kfm. dialog marketing four young people since last year in the area, to train them specifically to the own requirements. HARRI112 exclusively for the automotive industry is active, each caller gets the feeling to be managed directly from the dealership or the leasing company. The company is individually aligned and can respond directly to special features and needs of the customers. Feedback, so that we become even better, close contact with the car dealerships is enormously important”Christoph Burgert

The Market

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Innovators – the personification of Protest rationalism as the main idea of consumption, the adepts of the large and not very reasonable expenses. Indispensable motivation for their consumption is a new experience, the pleasure of knowing the unknown, an experiment. Negative result of consumption is almost never does innovators significant emotional harm or frustration, they are not inclined to pessimism. How, for example, hunters, explorers, archaeologists, innovators are more motivated the very possibility of opening than its essence. The same can be said about the consumption of a group of innovators.

A completely new feature instantly familiar subject is of interest as an opportunity for innovative new experience, it does not matter – positive or negative, risky or safe. Almost all presently known consumer technology began with the experiments conducted it was producers on this 'experimental' group. Remember black-and-white display mobile phone, film, large monitors and TVs – all of this, we used to so far, if at the time was not innovative new technologies, functions and ideas. There is a serious problem in the market working with innovators – they are difficult to 'catch' something for a long time. They are hardly loyal, they are difficult to promote something physical. Therefore, numerically small, innovative segments are only 'battering ram' for introduction of new products for the mass market, and make them major strategic stake is not necessary. In the group of innovators is most often composed of young wealthy people who in many retail markets believe the core of the target audience, and their inconsistency is confusing to entrepreneurs all the cards.