E-Commerce Efficiency: 101

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Possibly one of the most useful pieces of advice we ever received in this business – which no doubt could apply to other industries too – is starting small and steady. As such, this is what should happen when setting up an e-commerce business; there is simply no need to push forward the product launch.

Next, test, test, test. Do not put up anything for the public until it has been tested and double tested and then triple tested. There’s little worse than potential customers trying to purchase something and the software not letting them.

Third, make everything user-friendly. If something is going to be complicated to use, customers will simply move to a different site.

Later on, you will focus on SEO, content, social media and more but this is a good start for those just entering the industry.